STOCKHOLM — Swedish designer brand LELO today unveiled Volonté today, a lifestyle blog focused on encouraging a healthier and more vibrant sexuality for its community of readers and contributors.
The company said Volonté was the original name intended for LELO during the brand’s first days in 2002, and is now being used in homage to the company’s aim to inform and empower people everywhere to take charge of their own sex lives and experience more intimate enjoyment.
The new blog will see LELO teaming up with contributing bloggers and erotic fictions writers of note who will submit articles and original stories that will inform and inspire readers to seek out more and completely new intimate pleasures. Additionally Volonté will feature articles and information from sexologists and sexual wellness specialists with current and detailed advice for enjoying a healthier sensuality.
Long credited with transforming the intimate lifestyle industry, LELO said it will spread its message of a more satisfying and fulfilling sex life even further by offering readers the opportunity to submit their own articles and article ideas as well as short-form erotic fiction to be featured for visitors’ enjoyment.
“Everyone at LELO recognizes that our responsibility extends further than providing the world’s best pleasure products, and that there is a greater message of new and more satisfying pleasures that we can share with everyone,” Global Marketing Manager Steve Thomson, said
He sdded, “Volonté: A pleasure project by LELO is only getting started, but we expect it will soon become a leading voice for all things intimacy and pleasure.”