Home > News > PHS Debuts Colorful Biothane BDSM Collection • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

PHS Debuts Colorful Biothane BDSM Collection

PHS Debuts Colorful Biothane BDSM Collection
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Dec 18, 2013 12:15 PM PST    Text size: 

PHOENIX  — PHS International has released a new line of BDSM accessories made of colorful biothane, a fortified vegan rubber alternative to leather.

Featuring traditional styles in new bright yellow, red and black tones, the company says that the biothane pieces pop from store displays and offer a vibrant alternative to the traditional dark colors commonly found in the BDSM product category.

According to the company, PHS product developers selected the new color combinations expressly for their “intensity and allure” to both gay and straight shoppers.

Each restraint, collar, leash and other matching item is available in red-and-black, yellow-and-black and solid black options. Purple options may be forthcoming.

“In the gay community, red and yellow indicate interest in certain sexual interests and stocking BDSM accessories and other intimate products in these tones are guaranteed sellers,” PHS CEO Chuck Harnish said. “These rules don’t generally apply to the straight community, but testing shows that customers of all lifestyles respond impressively to vibrant colors that truly stand out. With so much black, gray and white out there, our new biothane color options provide retailers with a fresh and colorful way to brighten up their BDSM sections.”

Reinforced at its core, biothane is a durable alternative to leather that’s reportedly easy to clean and maintain without stretching, fading or cracking. A unique form of rubber, biothane doesn’t get sticky with long-term use and is void of the odor commonly associated with rubber products.

“Biothane has become a PHS must-have and our customers love the alternative option,” Harnish continued. “Leather is a reliable material but requires maintenance, which many customers just don’t have time for, and is an immediate no-no for shoppers that prefer to keep their sex lives vegan. It’s truly an innovation for the BDSM community and we’re excited to make it available to the adult retail industry.”

Biothane products are available through the M2M line of accessories for gay men and the Heart to Heart (H2H) couples-friendly collection, which features wrist and ankle cuffs, collars, blindfolds, leashes, silicone ball gags, and an array of c-rings.

Email Harnish at chuck@phsintl.com for details and ordering information.
More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »

Cutting Costs in the Spirit of Entrepreneurship

Adult website owners are comprised of two groups: One is comfortable giving up 30-50 percent of their site’s gross sales revenue (aka profit) in exchange for software, hosting and services despite... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!