Home > News > Dutch Women's Porn Channel, 'Dusk,' Sets Its Sights on the U.S. • Bookmark   • Newsletters   • Register Search Options


Dutch Women's Porn Channel, 'Dusk,' Sets Its Sights on the U.S.

Dutch Women's Porn Channel, 'Dusk,' Sets Its Sights on the U.S.
Get XBIZ News
Dec 6, 2013 7:00 AM PST    Text size: 

THE NETHERLANDS — "Dusk," the Dutch-based 24 hour porn channel for women could be on the air in the U.S. by the first quarter of 2014.

Founded by two men, the channel provides “porna” content, a term it coined that the producers feel is more acceptable to women.

"If you call it porn, [women] say that's disgusting. We invented the word 'porna' to give it a more feminine touch," co-founder Martijn Broersma, said.

The four-year old channel was launched after the founders were approached by a cable channel looking for a female-oriented erotica channel. Boersma, a media entrepreneur knew that 60 percent Dutch women watched porn, but weren’t thrilled with the typical offerings.

Currently, four major TV providers in the Netherlands carry Dusk. Its content is chosen by a group of women called the Dusk Panel (of about 2,000 active members) that allows women in the Netherlands to join for free, according to a Fast Company report. 45 producers from around the world supply the content.

According to the founders, women want to see "normal" people like adult star James Deen who are having fun. Lots of foreplay, nice scenery and good production values are also key.

Most of the Dusk’s content is straight. Boersma said lesbian content just isn’t that popular.

Men also watch Dusk, according to the providers. "There are about 100 sex therapists that subscribe couples with relationship problems to Dusk," Broersma said. "A lot of couples watching Dusk, it's the first time they can watch [erotica] together without feeling ashamed. By doing so, you know that probably something will happen afterwards."




More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


International Distributors Discuss Global Sex Toy Market Trends

The adult entertainment industry can bring considerable rewards to businesses that think globally, and that includes the lucrative sex toys/pleasure products market. European, Australian or Japanese companies... More »

Pleasure Product Manufacturers Talk Global Strategies for Success

From branding to shipping, companies with international reach talk to XBIZ about how to appeal to consumers worldwide. At LELO, trade marketing manager Zabrina Law says there is not a lot of variation... More »

E.U. Sex Toy Brands Bolster U.S. Market With Innovation

Europeans are living the American dream. Five weeks of paid vacation, government-funded medicine and education, and a healthier approach to sexual wellness are commonplace for our cousins across the ocean.... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!