SPARKS, Nevada — Adult toy manufacturer Tantus Inc. has announced the launch of its new Distributor Directory.
Within the directory, customers will have the ability to view where Tantus products are available for purchase, along with distributor contact information and their geographic location.
“Our distributors should be our biggest brand advocates,” Tantus CEO Michael Blacksmith said. “The distributor directory is simply an act of reciprocity and a tool for their customers to view where they can go for reliable product knowledge, product selection and superb customer service.”
Tantus’ Distributor Directory will also serve as a tool for tracking brand and sales metrics, giving the company the ability to view customer interactions from cooperative advertising campaigns.
“What is not measured is not managed. There is always a very weak correlation between advertising, goals and the desired outcome,” said Walter Hinchman, director of sales and marketing. “Tracking metrics will give us the ability to better manage where we allocate marketing funds and if those allocated funds are generating the appropriate return.”
Tantus’ Distributor Directory is currently live and may be viewed at TantusInc.com/Directory.