SHERMAN OAKS, Calif. — Envy Menswear has announced that it celebrating its first anniversary in the luxury men’s intimate wear market.
Envy’s 204 SKUs are currently available in the U.S., U.K., Australia, Austria, Scandinavia, Malta and Russia, with new international partners finalizing partnership deals, the company said.
“Envy has proven to be a fast-rising star as a top-selling line in only our first year,” said Christian Savoie, Envy director of global sales and operations. “Our retail partners are devoting more space in their stores to make room for sexy menswear after seeing profits derived specifically from that market.”
Envy launched at last year’s International Lingerie Show in Las Vegas, Nevada, with 55 initial styles, including briefs, thongs, boxer briefs, mesh briefs, tank tops and mesh tanks. In the 12 months since, Envy has introduced more styles for the “fashion forward man.”
MenAndUnderwear.com notes, “It is not very often [you] see a brand’s initial collection being so extensive. It is a sign of a brand which is here to stay.” MenswearInsight.com and StorErotica.com have also featured Envy in online posts.
“The appeal and interest from retailers and distributors around the world has been extremely enthusiastic,” Envy Owner Frank Koretsky said. “Their continued orders and reorders are a direct result of increased demand from their customers, who love Envy’s designs as well as the price point. It encourages us to keep coming up with new designs and innovations in the menswear market, and we look forward to continuing our relationship with all our international partners.”
Envy encompasses a variety of male styles and fits of underwear, including basic foundation pieces, everyday wear, eroticwear and dancewear. The Envy Menswear catalog includes logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics and liquid metal fabrics. Envy fashions include thongs, bikinis, briefs, tanks and trunks, as well as bareback athletic jocks and briefs.
In addition to basic colors – white, black, red – Envy also features gunmetal and camo, as well as new colors like neon pink, neon blue and neon green in time for summer. Many Envy items are also available with sequin embellishments.
Catalogs, images and price sheets are available. For more information, contact firstname.lastname@example.org.