PENSAUKEN, N.J. — Williams Trading Co. has announced Scott Dantis as the newest member of its executive leadership team, in the role of director of sales and marketing.
Dantis will be directing promotions as well as focused expansion with new product launches and distribution expansion. “His back ground includes 20 years of consumer products sales and marketing experience specializing in start up launches of new distribution, new product line device launches and management of Retail Channel Segmentation,” said Bob Pyne Jr., President of Williams Trading Co. “We look forward to his distribution expertise and leadership in sales and marketing.”
Dantis, a seasoned consumer products executive with RCA, GE and Thomson, gained sales management and marketing experience while growing an accessory business from $12 million to more than $300 million and expanding into more than 10,000 retail storefronts.
“This is an exciting time to be in adult product distribution with Williams Trading Co, as new unique products and creative dealer merchandising help to support and grow and expand our customer base with our 40 year anniversary,” Dantis said. “We’re focused on bringing value to our customers and offering new and exciting marketing programs to drive incremental business and build our long term relationships with our customers and supplier partners.”
As a leading full-line distributor in the adult wholesale business, Williams Trading will be celebrating its 40-year anniversary with specialty dealer support events, including promotional trade shows, dealer advisories and new product line launches.