LOS ANGELES — Billed as “The Colors of Erotica,” Maia Toys’ collection of brightly colored silicone pleasure products has endeared itself to top retailers and distributors, who have praised the range’s quality, price and aesthetic.
“Maia Toys were an instant hit at Hustler Stores nationwide,” said David Ballow-Permuy, corporate buyer for Hustler Retail. “The bright packaging and reasonable prices seem to be grabbing everyone’s attention.”
In April, Maia Director of Sales Mara Epstein traveled to Houston for the C.L. International All Store Training Event, and more recently, Epstein attended the International Lingerie Show in Las Vegas to support Maia Toys’ distributor, Williams Trading Co. From within the company’s booth, Epstein provided product demos and provided marketing and branding knowledge to curious buyers.
“Maia Toys prides itself on being approachable, fun and savvy,” Epstein said. “We know what customers want and we know what retailers need to get the message across. I thank all of our valued distributors and retailers for helping Maia Toys grow.”
SLS Specialty was among the first distributors to pick up the Maia Toys range. SLS credits the company for establishing “a reputation for a sophisticated aesthetic by creating eight unique styles.” Earlier this year, SLS Specialty CEO Shane Nelson said, “We brought Maia Toys into our lineup after seeing the company’s commitment to providing modern styling and quality construction with a simplistic approach to sex toy design.”
Inviting consumers to visualize intimacy, Maia Toys asks “What’s Your Color Today?” through a number of available marketing materials to display throughout a store. Maia Toys says it uses pamphlets, posters and branded floor mats for retailers to strengthen its message.
With a foundation of four colors – Marcia fuchsia, Porpora violet, Confetti yellow, and Astral blue – Maia Toys come in packaging that allows retailers to create visually appealing, uniformed displays.
Maia Toys recently introduced six new toys that are now shipping.