LELO Attends EroFame With Ida, New Concepts

John Sanford

LOS ANGELES — Swedish designer brand LELO will attend the EroFame 2013 trade fair this week in Hannover, Germany, with its largest-ever display booth to commemorate the company’s 10-year anniversary.

From Wednesday through Friday, LELO will be showcasing its recently released couples’ massagers Ida and Tara alongside three new product concepts being introduced exclusively at the fair, which is this year taking place in the Hannover Messe Hall 27 in Hannover, Germany. LELO is located at booth #157.

LELO said its booth has been conceived as a tribute and retrospective of its success  and all of the different ways that the company has transformed the intimate lifestyle industry since 2003. The company intends to promote its latest item on the market, the rotating and vibrating couples’ massager Ida to interested crowds of business insiders.

LELO is welcoming trade members to visit its booth with exclusive gifts and the chance to see
not only some designs being announced only at EroFame, but also to view the company’s ever-growing range of POS materials to support sales efforts in the run up to the holiday season.

On the upcoming exhibition, LELO CEO Miroslav Slavic said, “Even with 2013 drawing to a close, our 10-year anniversary celebrations are continuing at a great pace, and even a decade into the LELO story, we’re stronger than ever. We’re greatly looking forward to sharing our excitement with everyone at this year’s EroFame, which looks to be the best one yet.”