SAN FRANCISCO — San Francisco-based adult retailer Good Vibrations has announced the appointment of Risa Goodman as the new director of online brand and advertising.
Goodman,who graduated from Bryn Mawr college and holds an MBA in Design Strategy, will oversee all digital advertising, email campaigns, social media, affiliate programs and search engine marketing/optimization efforts. She plans to leverage her acquired design-thinking and strategy with her real world experience of over a decade working in advertising towards creating “an elegant and sex-positive online experience” for the Good Vibrations brand.
“We are very pleased at this pivotal point in Good Vibrations’ history to have Risa on board,” said Jackie Strano, Good Vibration’s executive vice president. “We have been a small team working extremely hard over the last several years, building the foundation again, brick by brick, to prepare for big growth.”
“Risa has the right stuff,” she added, “Her skills and expertise are a wonderful addition to our fabulous team. I look forward to working closely with her to help bring more pleasure to the people.”
Good Vibrations has for three decades provided a comfortable environment for customer’s to find sex-positive products and educational material. For more information or to browse its product line, visit goodvibes.com or one of the Good Vibrations retail stores located in San Francisco, Berkeley, Oakland and Brookline, MA.