CAMBRIDGE, Ontario — Coquette unveiled a redesigned website today, featuring a new layout and overall presentation.
The webpage will showcase everything to do with the Canadian-based lingerie manufacturer and wholesaler. Similar to the previous site, the newly revamped look will included all of its collections, descriptions and newest designs with pictures rotating to feature a new color or monthly look.
“We wanted a site to better represent who we are as a company, and really show off how we have evolved over the years to become the global success that we are today,” said Marcus Horea, vice president of sales and marketing. “This is a significant change for our online presence that comes just weeks ahead of us launching our spring summer 2014 collection in Las Vegas on September 23, as well as celebrating our 35th milestone anniversary coming up next year.”
The “Retailers” section of Coquette’s website highlights retailers by displaying its logos. The section allows customers to browse through to find locations to pick up Coquette lingerie and Halloween costumes. The section’s world map feature allows customers to search the interactive map that flags current Coquette retailers and their contact information. New buyers will also have the ability to send catalog and company information requests that will put them in automatic contact with the sales representative attached to their geographical region. In addition, request for specific departments will be clearly marked through a drop down menu to select the request destination.
The news section will remain similar to the previous site where viewers can find when and where Coquette has been published, plugged and shown throughout mainstream media and industry magazines. The website will also house the current and archived news releases, upcoming events and trade shows.
Visitors can link to the social media sites that Coquette frequents and connect through those platforms where they can chat, get quick updates or simply check out the, “Look of the Day.”
“This website has a much cleaner and user-friendly appearance with a color and layout scheme that is more on par with what we're seeing in design trends today,” explained national sales manager Dave George. “The site has been created to house Coquette's marketing materials in a visually impressive manner, with the ease and enjoyability of online browsing.”