Located at 7020 NW 72nd Avenue, the new adult club sits on 2.5 acres of land near the Palmetto Expressway and just minutes from Miami International Airport. Calling it the "largest upscale club of its type in the area," Vivid Live will target a decidedly affluent demographic, the company said.
A group of local real estate professionals invested more than $10 million in the creation of the club, which is now licensing its name from Vivid Entertainment as part of the company’s new nightclub branding division, Vivid announced. Originally planned as Club WET, the club owners collaborated with Vivid founder Steven Hirsch and decided that together they could develop and build the entertainment destination.
The Vivid Girls, past and present, will appear regularly at the club, along with dozens of dancers, the company said.
The 30,000 square-foot property will include three separate entertainment rooms with 40-foot ceilings; the Vivid Ultra Lounge with 22 private VIP suites; four luxury sky suites; separate VIP bachelor party and bottle service areas and a state-of-the-art sound system. There also will be three 20-foot-tall projector screens and 40 plasma TVs in an effort to make the club a place to watch major sporting events.
Vivid Live will also have what it is billing as a "world-class dining room." In addition to gourmet meals, there will be a complimentary grand buffet Monday-Friday from 11 a.m. to 7 p.m. Friday’s buffet will be feature fresh seafood, while Thursday’s buffet will be Churrascaria style with a selection of carved meats.
The club is making platinum, gold, silver and black memberships available that will include access to the Vivid Ultra Lounge. Complimentary limousine service is also available to VIP guests. Two nights a week Vivid Live will turn into a mainstream dance club that will operate simultaneously with the adult club.
“This latest addition to our growing roster of Vivid gentlemen’s clubs around the country will be a fantastic entertainment venue,” Hirsch said. “We think it will definitely become one of the most popular destinations in South Florida.”