Home > News > Crave Founders Profiled in the Guardian for Techy Ingenuity • Bookmark   • Newsletters   • Register Search Options


Crave Founders Profiled in the Guardian for Techy Ingenuity

Crave Founders Profiled in the Guardian for Techy Ingenuity
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.
Aug 1, 2013 2:00 PM PDT    Text size: 

LAS VEGAS — The brainy pair behind Crave, Michael Topolovac and Ti Chang, were profiled in the Las Vegas Guardian for their mission to turn their company into the “Apple of the adult toy industry.”

The two met when Stanford-educated Topolovac was visiting China and stopped by a local tradeshow. Chang’s exhibit of sex toys from made from everyday items, what she calls “foreplay jewelry,” caught Topolovac’s eye.

“While we have beautifully designed iPhones and laptops, the sex-toy space is so heavily stigmatized that it doesn’t draw a lot of talent,” Chang told Fortune magazine. Topolovac is vocal about his admiration of the aesthetic-conscious Steve Jobs and his desire to emulate his vision, as applied to the adult industry.  

Aptly educated with an industrial design degree from the Georgia Institute of Technology and a graduate degree in design from the Royal College of Art in London, Chang decided to change that and grow her self-founded company Incoqnito. That is, until she met Topolovac. The two “shared a similar passion for sex [and] design and Crave was born in 2011,” the profile says.

Crave represents the burgeoning face of adult entrepreneurship — it began as an “alt” crowdfunded project, too risqué to campaign (at the time) on Kickstarter.

Despite getting marginalized by the mainstream site, the demand for what would become their flagship product, the USB rechargeable vibrator called Duet, was evident. Money spoke: the project received $100,000 from 900 donors and coverage from leading media outlets.

“I was shocked at the kind of coverage we got on Techcrunch and Gizmodo,” Topolovac told Fortune. “At our peak, we were getting one tweet a minute. That was one of the things that made me realize people are looking for this.”

Topolovac added that Duet was the first sex toy to ever be successfully crowdfunded.

Now Crave has an arsenal of discreet and design-conscious products, which includes the Droplet Necklace, a 43-inch necklace that doubles as a nipple vibrator and a leather cuff bracelet that functions as handcuffs inside of the bedroom, the profile says.  

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!