LOS ANGELES — The 2013 StorErotica Awards brought a second consecutive marketing win for Doc Johnson, which received the Marketing Campaign of the Year for its ongoing WonderLand campaign.
Chad Braverman, Doc’s COO, accepted the award at the ANME show on behalf of the company.
“I am really proud of my team for all the work they’ve done and continue to do on this campaign,” he said. “We are very proud of this line and we had a lot of fun creating and enjoy promoting it.”
Doc Johnson’s WonderLand collection debuted at the January 2012 ANME show with massagers immortalizing five classic storybook characters; The White Wabbit, The Mystical Mushroom, The Pleasurepillar, The Heavenly Heart, and The Kinky Kat. It has since grown to include C-rings for each of the iconic characters as well as five distinct luxury lubricants and a sexual energy potion. Each massager and C-ring is cast in silicone and boasts ten intense, escalating functions, push button controls, and waterproof construction.
WonderLand and Doc Johnson have experienced a windfall of press, awards, and collaboration invitations. The WonderLand massagers were featured on Bethenny, the adventurous talk show hosted by Bethenny Frankel of "The Real Housewives of New York" fame. Shortly after their television debut the WonderLand massagers received EAN’s ErotiXXX award for Best New Product Line at the German EroFame tradeshow; followed in 2013, by AdultEx’s award for Best Pleasure Product Packaging. Most recently, the WonderLand massagers and C-rings were seen by over 9 million viewers on two top-rated Showtime series this year: "Shameless" and "House of Lies."
Victoria Bowman-Steinour, Doc Johnson’s director of marketing & public relations, remarked, “The WonderLand collection touches consumers in a unique way for our industry—it evokes nostalgia and reminds users of the innocent pleasures found in fantasies. The product design and packaging are extraordinary and memorable, which has made the collection especially mainstream-friendly.”
She added, “Through our robust marketing support, we expect to see WonderLand continue to tell a very successful story on the marketplace.”
During the holiday season, oversized 3D renderings of the WonderLand character massagers held court in a 25-foot winter wonderland window display inside the flagship location of Hustler Hollywood on Sunset Boulevard. The window was so popular for Hustler that it remained on display for over two months, inviting curious Californians and tourists to explore WonderLand.
Fourteen Hustler Hollywood locations also featured two-tiered display tables. As 2012 came to a close, an exclusive WonderLand party was hosted by Doc Johnson and Hustler Hollywood, which brought in more than 300 VIP guests and included red carpet press coverage.
Doc Johnson supports retailers with the WonderLand free-standing display which works as a versatile modular unit, resembling a wooden bookshelf comprised of six separate pieces that can be displayed on the floor, countertop, or mounted on the wall.
Signage and customized plan-o-grams are also available upon request.