NEWPORT BEACH, Calif. — Upper Drawer recently opened for business with the launch of a new ecommerce website UpperDrawer.com.
The company said the site offers a safe shopping experience for women and men who want to buy a vibrator but are intimidated or turned off by the adult product mass market.
Shoppers at Upper Drawer can expect a boutique retail experience featuring a collection of safe and quiet vibrators, with private and discreet service and without explicit imagery or language.
"Upper Drawer is perfect for women who are curious about purchasing their first vibrator and men purchasing a gift for their partners," the company said.
Upper Drawer’s Vibe Finder takes a user through a series of questions and recommends three products based on the user’s answers.
The inspiration for Upper Drawer came when the company’s founders discussed being frustrated and intimidated while shopping for adult toys online for themselves and their partners.
The company’s founders recently attended the Adult Novelty Manufacturers Expo (ANME) in Burbank, Calif., where it unveiled the website.
The brand video is here.