Home > News > Divine 9 Revamps Packaging • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Divine 9 Revamps Packaging

Divine 9 Revamps Packaging
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 17, 2013 3:30 PM PDT    Text size: 

ORLANDO, Fla. — Divine 9 personal lubricant has revamped its packaging to give it the “wow factor” that director of sales Jeff Hawkins says it was previously lacking.

Formerly in a clear bottle that looked “rather clinical,” the lube now comes in a semi-transparent cobalt blue bottle. The overall packaging schematics highlight the product using sensual purples, blues, silver and velvet.

“It kind of looks intriguing,” Hawkins said, explaining that the clear bottle had emphasized the natural, slightly yellow color of the lubricant.   

But it’s the yellow hue that makes Divine 9 so extraordinary: Hawkins said that the color can be attributed to the lubricant's most prized ingredient, sea-algae derived Carrageenan, or Carragel.

Carragel is reported to have HPV-blocking properties that are currently being studied at McGill University in Montreal, the Divine Corporation says. The study is called "CATCH," which stands for "Carrageenan-gel Against Transmission of Cervical HPV infection."

“It’s kind of groundbreaking actually,” Hawkins told XBIZ. “They’re using Divine 9 — though they can’t mention our product name in any of their research releases because it would look like they’re promoting us — but it is the product that they’re using in the testing of 450 females in [phase three of] the clinical trials.”

The same team at McGill are in negotiations to use Divine 9’s lube for a similar study with gay men, Hawkins said.

He added that the Canadian university had heard about Divine 9 from the National Cancer Institute in the U.S., where a research body ran the first experiments using the lubricant several years ago.

Despite the lube's possible benefits, Hawkins implied that its sales were stunted because of its clinical presentation.

“We had a really good product but it wasn’t packaged the way that a lot of people thought it needed to be packaged if we were going to sell it in the adult community,” he said.

“Not only does it have potential medical benefits for safety, it’s a great lubricant – it has great play characteristics,” he said. The water-based lube is hypoallergenic and paraben-and-glycerin free.

Hawkins, who formerly worked for Hustler, decided to collect suggestions and feedback from adult industry insiders for the company’s impending revamp, including the folk that gathered at the recent XBIZ Retreat in Miami.

“Everybody likes it. Let's put it that way,” Hawkins said, referencing Divine 9’s new look.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Pleasure Product Distributors Offer Retail Advice for 2017

In 2017, the pleasure products sector is both digital and physical. Pleasure products are sold and promoted online, but they are also sold and promoted in brick-and-mortar stores — and for vibrators,... More »

Sex Toy Manufacturers Talk Retailer, Distributor Support

The pleasure products industry, at its best, is a well-oiled machine consisting of manufacturers, distributors and retailers. Distributors make sure that products get from Point A to Point B, while retailers... More »

Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!