Liberator Continues to Ship its Eco-Packaging
ATLANTA — Liberator, Inc. continues to ship its Eco-Packaging.
The company said this new generation of vacuum compressed Liberator gear is more attractive for the consumer and retailers as it provides easy carry-out and display sizes while also reducing half its carbon footprint and packaging waste.
Initially introduced in November with only the Ramp and Wedge shapes available, the smaller boxes now include the Esse, Esse Chaise, Hipster, Axis Hitachi and more. “Vacuum packaging soft-foam products like pillows and mattress toppers is an established manufacturing process,” said Louis Friedman, president and CEO of Liberator, Inc. “Vacuum compressing structured high-density foam as used in our Liberator Shapes is an industry first.”
The company said the boxes contain 60 percent less paper material and are able to ship more easily, cutting down on cost for both supplier and manufacturer while also opening up new markets in international markets.
Liberator’s new packaging is also designed as a carry-out case with no potentially objectionable graphics on display.
These flat-pack kits come with simple, three-step instructions for opening the compression capsule, removing the shape and installing the cover.
An illustrated Liberator position guide is also included.
A promotional video for retailers and customers can be viewed here.