LOS ANGELES — Lifestyle product developer Massera has tapped XR Brands to handle marketing and fulfillment of the mainstream brand’s 12-piece personal massager line.
Massera struck a deal with XR Brands to manage the Swedish-massage-inspired line’s new presence within the adult toy business and operate as the company’s adult retail arm.
“The Massera team has truly embraced the concept of making at-home massage fun, easy and affordable and it’s a pleasure to partner with them for adult retail,” XR Brands General Manager Randy Alvstad said. “We share the same passion for offering professional quality at competitive prices and we are excited to make this collection of unique hand-held massagers available industry wide.”
Massera first reached out to XR Brands following a trade event, impressed with the the adult manufacturer’s showcase of 14 lines "each cohesively branded with a distinct purpose," the company said
Honey’s Place, SLS Specialty, SexToyDistributing,com and Williams Trading will serve as exclusive distributors for Massera’s products.
The company will debut its hand-held massager line at the ANME Founders Show July 13-15 in Burbank.