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Dreamgirl Launches New Catalog

Dreamgirl Launches New Catalog
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Jun 22, 2013 12:00 PM PDT    Text size: 

LOS ANGELES — Dreamgirl International has launched its latest collection of sexy and festive fall and holiday styles.

The line features a vibrant jewel tone color palette along with the latest color additions, Royal and Gold. Known for its large format coffee table size catalogs, Dreamgirl welcomes its array of more than 60 new styles alongside re-colored bestsellers in Royal, Emerald and holiday-savvy Ruby Red. Wholesale prices range from $2-15 for hosiery, $11-14 for Diamond Packaged Lingerie, $8-21 for hanging lingerie and robes and $18-30 for corsets. All new styles are ready to ship starting at the end of July.

“Dreamgirl’s 2013-2014 Fall/Holiday/Valentine’s catalog is sure to inspire the senses and stimulate fourth quarter Holiday seasonal sales with its tightly merchandised presentation of on-trend fabrications,” said Susan Feldman, Dreamgirl senior vice president of merchandising and design. “The product line in both our hanging and packaged assortments radiates with the shimmer of satin and the sparkle of sequins and rhinestones, in colors and styles that are sure to be a holiday success.”

The 2013-2014 FHV Collection features an expanding array of fringe, shimmery brocade and embroidery along with sequined bodices. The theme for the season is “Radiate Your Beauty.”

“Dreamgirl’s signature Red Diamond line continues to thrive with its graphically enhanced box with a bright white background, larger images on both the front and back, multiple plastic windows for easy viewing and a special ‘call out’ banner to let the consumer know that there is an added value item with the lingerie such as an eye mask, wrist restraints or an intimate toy,” the company said. “The Dreamgirl Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen.”

New to the Fall/Holiday/Valentines collection this year is the new category of crystal rhinestone body jewelry lingerie sets, debuted in an updated Red Diamond box and available wholesale for $18.95. Each style features a double-row crystal rhinestone jewelry piece that can be removed or draped and attached to its coordinating lingerie.

Club dresses and garter belts have been expanded this season due to the success of their category. The color and shine-infused collection of new clubwear styles feature body-hugging silhouettes. From asymmetrical detail to back bands for bra coverage, Dreamgirl keeps the trend-savvy female at the forefront of design inspiration, the company says.

The Plus section features figure flattering styles in the same jewel tone color palette that are available in the regular line.

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