Liberator Announces Departure of EVP Michael Kane

Ariana Rodriguez

ATLANTA — Liberator has announced the departure of executive vice president, Michael Kane, effective May 31.

Kane has cited a desire to pursue other business opportunities as the main reason for his departure.

"This was a very difficult decision for me; however, after careful consideration, I have decided that this is best for me and my family," said Kane. "Those things I set out to accomplish at Liberator have now been achieved and I believe this is an appropriate time to allow others to carry the torch."

During his time with Liberator, Kane has spearheaded many of the company’s domestic and global sales and marketing initiatives including the publication of the book “Sex Positions You Never Thought Possible” as well as TLC’s segment on sex furniture in its popular TV series “Strange Sex.”

Kane joined Liberator in 2009 and has served in several positions including vice president of sales, chief business development officer and finally as executive vice president responsible for overseeing many aspects of the company's marketing, sales and operations functions.

In February 2012, when he was appointed executive vice president, he spearheaded the company's long-term strategic international growth initiatives, which led to the successful launch of Liberator in several key markets around the world.

Kane said, "I am immensely proud of all we have accomplished together. I am most proud of the fact that I leave with Liberator’s renowned culture stronger than ever and that the brand is positioned to accomplish the vision we have put forth — to be one of the most well known sexual health and wellness companies in the world by 2016."

Louis Friedman, Liberator’s president and CEO, added, "We will miss Kane’s passion and leadership at the executive level and we sincerely thank him for his tremendous contributions to Liberator over the past several years. It’s rare that you find someone who possesses a deep operational, sales and marketing background that also has the vision to see where your business and your industry are headed. Michael is one of those executives and his skill set, combined with his deep understanding of our markets and the current trends, will be missed.”

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