The company said the deal stemmed in part from its recent expansions to service in overseas markets that includes new services in the EU, including a new payout structure that makes SegPay the only IPSP in the EU to convert payouts directly through the acquiring bank.
“Beyond the additional exposure SegPay brings us at home and abroad, their service is exceptional,” Phil Bradbury, vice president of PIMPROLL said. “On the backend, SegPay has done a lot to ensure that the user experience is excellent and we look forward to a long, mutually rewarding business relationship.”
PIMPROLL noted that it has grown extensively through in-house development of new products like TrafficForce, HostedTube and PaidPerView while simultaneously acquiring leading brands in other markets, including the popular BeSocial.com dating network.
The company noted that the agreement is another example of its internal growth and its expanding revenue pool for its team of affiliate marketers and qualified webmasters.
“Our goal at SegPay is to bring value to our partners,” SegPay CEO Cathy Beardsley said. “We have been able to grow our client roster over the past couple of years by being innovative and industry leading.”