Home > News > Fun Factory USA Unveils New Line, In-Store Displays • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Fun Factory USA Unveils New Line, In-Store Displays

Fun Factory USA Unveils New Line, In-Store Displays
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  40.12%
Yes, but in a few years
  37.21%
No
  22.67%
Out of 172 votes. Results based on votes submitted by members of XBIZ.net social network.
Apr 16, 2013 3:00 PM PDT    Text size: 

BURBANK, Calif. — Fun Factory USA launched two new store displays and a line of 10 new battery toys at the International Lingerie Show last week.

According to the company, the entire stock of displays was bought up.

Fun Factory introduced a large store display as well. The “Roundy” is a circular piece of furniture designed by a German architect and made in the U.S. It measures five feet in diameter and provides more than 10 feet of shelving area for testers. Frederic Walme, CEO of Fun Factory USA said, “we had a few prototypes in stock and sold them all the first day of the show.”

Additionally, Fun Factory unveiled its new line of compact-size battery toys, retailing between $50 and $70. Director of Marketing Emilie Rosanvallon says:

“There is a market for powerful battery operated silicone toys in this price range — consumers are looking for a vibe in the $50-60 price range that does more than just tickle them and has a more tasteful design than big jelly rabbits. We bring high-end motors, design and materials at affordable price,” said Emilie Rosanvallon, director of marketing for Fun Factory.

Most of the new battery toys in the line use the same design as an existing rechargeable Fun Factory toy. The company used its best selling shapes for this new battery line in order to ensure great and immediate sell-through for the retailers.

April Lampert, Sales Manager at Fun Factory USA added, “Buyers at ILS were excited about being able to offer consumers a choice between the Ocean rechargeable and the Ocean battery for example. The battery model we just launched has an optimized motor, six speeds and six patterns and it’s submersible — all for $20 less than the Click n’ Charge model. This is great for consumers with a smaller budget who love the shapes of our rechargeable minis but do not have $90 to spare. The new battery line also features a brand new design: the Gigolino, a great success at ILS. “

Fun Factory also showed the Theken Display at ILS. Only 14 inches in diameter, it fits on most counters and shelves. It can hold two toys and holds instructional toy cards.

 “We launched the Theken display in January and gave it out to to stores who carry the Stronic,” Walme said. “Now many retailers are using it for the rest of our line as well. They really help sell our higher priced items.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!