Home > News > Sunny Leone Signs Endorsement Deal With India's XXX Energy Drink • Bookmark   • Newsletters   • Register Search Options


Sunny Leone Signs Endorsement Deal With India's XXX Energy Drink

Sunny Leone Signs Endorsement Deal With India's XXX Energy Drink
Get XBIZ News
Apr 16, 2013 5:30 PM PDT    Text size: 

LOS ANGELES — Adult film star Sunny Leone has signed to be the global face of the new XXX Energy Drink, which has been launched by Indian actor-entrepreneur Sachiin Joshi.

The XXX drink name actually is a coincidence and not related to the adult industry. Leone has agreed to a two-year, worldwide endorsement deal with XXX.

"As Sunny's name and popularity have grown in India, many of the largest companies have approached her to be their brand ambassador," Daniel Weber, who is Leone's husband and manager, told XBIZ. "This is Sunny's largest brand campaign to date."

The endorsement deal will entail commercials, print ads, billboards, press conferences, events and more. Leone won the 2012 XBIZ Award for Porn Star Site of the Year. She made her Bollywood film debut last year in the erotic thriller "Jism 2."

The XXX founder Joshi told DNAIndia.com that the target market for his drink is young adults in the "18-to-25" range.

"When our marketing team carried out a research, we learned that Sunny is one of the most popular faces, especially with the male audience," Joshi said. "Among the girls, she was the most-talked about and so we zeroed in on her.”

He also told the website that he does not intend to try to cash in on Leone's XXX background.

“That is just a coincidence," he added. "For us, the three X's stand for Experience, Extreme, Excitement and that’s what Sunny represents. Her porn-star status has nothing to do with casting her. Sunny is an actress like anyone else.

"We are in the process of short-listing two more Bollywood names, who will feature alongside Sunny in the campaign.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!