Home > News > Report: High Risk of Malvertising Found on Top Adult Tube Sites • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Report: High Risk of Malvertising Found on Top Adult Tube Sites

Report: High Risk of Malvertising Found on Top Adult Tube Sites
Get XBIZ News
XBIZ Research
Will 'free porn' forever garner the lion's share of consumer viewership?
Yes
  66.14%
No
  33.86%
Out of 127 votes. Results based on votes submitted by members of XBIZ.net social network.
Wednesday, Apr 10, 2013    Text size: 

LONDON — Two of the web's top adult tube sites — xHamster.com and PornHub.com — pose the highest risk for malvertising, according to a BBC report.

Malvertising, or malicious advertising, displayed by the sites were found to be installing harmful files without Internet users' knowledge at a high rate.

The data, according to researcher Conrad Longmore, showed that xHamster had malvertising on 1,067 out of 20,986 pages, or 5 percent, screened in the past 90 days. PornHub was found to have malvertising on 12.7 percent of its pages.

Longmore noted that, according to Alexa's statistics, the average user of xHamster would look at 10.3 individual pages — meaning a potential 42 percent risk of stumbling across harmful advertising in each viewing session. Worldwide, Alexa ranks xHamster as No. 26, while PornHub is ranked No. 63

While the two sites observed didn't host any malware themselves, Longmore said it was the embedded advertisements within their pages that created problems for users.

"The way the ads are bought and sold across all websites is incredibly complex," Longmore told the BBC. "Ads can often be repackaged and resold so that it is hard to tell where they originated from, and the criminals behind them go to great lengths to disguise what they are doing.

"Site operators could put a quick reporting mechanism on their sites to flag up bad ads and other concerns, and ad networks should also take some responsibility here," he said. "I don't see that happening any time soon, and perhaps the best thing that users of these sites can do is ensure that their machines are up to date."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Strategies for Better Mobile URLs

From short codes to custom addresses, URLs are becoming more mobile friendly and easier to share via social media. The simplistic nature of these customized and truncated addresses is meant to make them... More »

Dating Trends: Keepers for the Year

2013 was a bumper year for the casual dating industry. We saw hook-up apps like Tinder make it into the mainstream, a mobile explosion and an incredible number of new entrants to the market, as well as... More »

Special Delivery: Expanding Face of Film Distribution

“As adult movie producers, we are going through an evolution in the way content is first produced and then delivered,” said X-Play co-owner Will Ryder, “and the audience always decides... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Exxxotica Fort Lauderdale

May 02 - May 04
Fort Lauderdale, Florida

XBIZ Summit 2014

May 13 - May 16
Miami Beach, Florida

EROtrends

May 17 - May 18
Warsaw, Poland

Eurowebtainment

May 21 - May 24
Majorca,Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!