LOS ANGELES — Nationally syndicated show “Access Hollywood” dedicated eight minutes of airtime showcasing Lovehoney’s Fifty Shades of Grey — The Official Pleasure Collection, which is scheduled for an April 8 launch from distributors Eldorado, Nalpac and Entrenue.
To view the clip, click here.
"The appearance of Fifty Shades of Grey — The Official Pleasure Collection on a mainstream TV show like ‘Access Hollywood’ proves that this brand is unique in its ability to deliver incredible sales and promotion opportunities," said Lovehoney Sales Director Michelle Marcus, who featured in the segment. "The publicity machine is just getting into gear — we want to generate massive demand for the range so all our distributors and retailers can benefit."
Fifty Shades of Grey — The Official Pleasure Collection features 20 sex toys and soft bondage items; including the Inner Goddess Silver Pleasure Balls.
“Access Hollywood” provides viewers with entertainment news, in-depth celebrity interviews, and behind-the-scenes accounts of the best Hollywood events. Currently in its 16th season in national syndication, the show reaches nearly 3 million viewers per program — a powerful platform on which to promote the new Fifty Shades of Grey range, the company says.
In the “Access Hollywood” segment featuring Fifty Shades Of Grey Official Pleasure Collection, Marcus — introduced on the show as a professional “sex educator” — presented samples of the collection to the live show’s guests and hosts, Billy Bush and Kit Hoover.
Beginning with the question: “Who’s read the Fifty Shades of Grey?,” all three ladies on the couch then raise their hands and even Kit admits to reading the complete three book series. Michelle Marcus presented a number of bondage items from the collection, starting with the Please Sir Flogger, demonstrating with some “light testing” on Kit. Billy asks, “Is this better than the bare hand?” “It is,” Marcus says.
“The Fifty Shades phenomenon presents itself as a teaching and learning opportunity with mainstream appeal,” the company says. “’Access Hollywood’ was a wonderful opportunity to show off the products in a lighthearted daytime TV atmosphere.”
Featured in the segment were the Fifty Shades of Grey Twitchy Palm Spanking Paddle and the Sweet Sting Riding Crop, You. Are. Mine. Metal Handcuffs, Soft Limits Deluxe Wrist Ties and all try on the No Peeking Soft Twin Blindfold Set. The Yours, Mine Vibrating Love Ring along with the Goddess Silver Pleasure Balls.
Fifty Shades of Grey — The Official Pleasure Collection is available after April 8 from Eldorado, Nalpac and Entrenue. In Canada, customers can contact Pink Cherry.
For more information, visit PlayLikeGrey.com.