Playboy Magazine Headed for Israel

TEL AVIV, Israel — Playboy magazine is headed for the Holy Land — and with a woman as editor-in-chief.

The iconic magazine will reportedly make its debut in Israel later this year.

According to Haaretz, 37 year-old U.S. attorney and entrepreneur Daniel Pomerantz got worked up over the idea during a pilgrimage to Israel and secured the local rights to the publication along with several U.S. partners who’ve invested a million dollars in the launch.

Pomerantz was surprised to learn that there was no local edition of the magazine he knew from his native Chicago.

“I went to my friends at Playboy and I told them that there was no such magazine in Israel. They referred me to their international department to talk to them, and then they made me an offer to bring out the magazine in Hebrew,” Pomerantz said.

“We went to Hefner’s estate with the Israeli team to learn from the Playboy experts,” Pomerantz added. “Hefner was very excited that there was a word [for bunny— “shfananat”] in Hebrew — it proved that there is a cultural link between the Playboy brand and Israeli culture."

Pomerantz is CEO of the new venture. An editor-in-chief, deputy editor, designer, vice president of marketing and a business development manager are also already on board.

“The magazine will be a mix of local and international content. The first part of the magazine will combine all the leisure areas that appeal to men, like gadgets, styling and food, whatever interests the Israeli man and will give him a taste of the good life,” editor-in-chief Neta Jakobovitz-Keider said.

“The second part will include our feature, investigative and color pieces on such topics as culture, society and sports. There will also be a whole section dealing with politics, economics, opinion pieces and criticism,” she added. “American Playboy is now reprinting pieces from its 50 years of interviews with presidents, intellectuals, actors, and Nobel Prize winners — and we’ll publish them.”

But of course there will be skin.

Jakobovitz-Keider said the women featured in the traditional centerfold — a nude photo across the magazine’s center spread — would be Israeli.

The magazine’s staff is already in bed with major modeling agencies and has uploaded a website on the Playboy domain inviting Israeli women to be photographed. Covers will feature famous Israeli women, and the staff is negotiating with several local celebrities.

“Appearing in this magazine will be an opportunity for local models and photographers to get international exposure, because [other Playboy editions] will also be taking content from us,” Jakobovitz-Keider said.

Despite the enthusiasm, there’s some question as to whether the magazine will be welcomed in the Holy Land. Other men’s magazines do exist, like “Blazer” that does contain nudity, but the Israeli Playboy is poised to be more daring.

Although the new publisher has no journalism experience he has schooled himself about the business of magazines and porn, and isn’t concerned about the decline of print magazines nor Internet dominance of porn.

“We’ve done surveys in Israel and discovered that 88 percent of our target audience, men aged 25-35, read magazines; 93 percent of them recognize the Playboy brand, and 3 percent of them even buy the American edition,” he told Haaretz. “If magazine reading is still so popular, then print isn’t really dead. Besides that, we will be working on all the platforms in Israel; we will also be very active on the Internet and social media, so our audience will be able to connect with us any way they choose.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nebraska Legislature Passes Republican's Age Verification Bill With No Votes Against It

Nebraska’s unicameral legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still have antitrust claims that they may pursue in the future.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have filed a petition before the United States Court of Appeals for the 5th Circuit asking to stay its recent upholding the law because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) issued a statement vowing to continue fighting Florida’s age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

Show More