SAN FRANCISCO — Treasure Island Media reported strong performance in 2012, primarily driven by an improved customer experience, a disciplined operational focus, and key personnel changes.
Given the growth and strong results across all business channels, including digital and DVD sales, streaming sites and wholesale accounts, the company feels well positioned for long-term, profitable growth.
“Our outstanding 2012 success is a direct result of my teams effort to improve the T.I.M. cult experience through key initiatives and structural changes introduced over the past 12 months,” said Matt Mason, T.I.M. general manager.
He added that the company is "extremely optimistic about 2013" and plans to retain additional talent to reach their goals in the new year. A major driving force of the company's current and future achievements is a renewed focus on customer service, according to Mitch Mason, director of marketing and customer engagement.
“T.I.M. has been and always will be about the men we serve," he said. "As such, we've made it easier than ever for our men to interact with us through a wide range of social media platforms, as well as conventional methods like the phone and mail. It is our commitment to meet our fans at the level they want, when they want."
Treasure Island Media also attributes much of its success in 2012 to key personnel changes, which have encouraged more customer-centric collaboration among the company’s world-class teams.
“The men who serve this company internally are the backbone of our success,” said Paul Morris, T.I.M.'s founder. “They're just as important as Christian’s insatiable ass or John Dahl’s cock-pleasing mouth. Without them and our fans, this company would be nothing.”
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