The quarterly magazine is published by the company’s marketing team and contains interviews, seasonal information, retailer how-tos and other regular features designed to help maximize retailer profits and product knowledge.
According to Brian Sofer, manager of emerging media and strategic partnerships, the goal of the magazine is to continue to educate customers by giving them as many effective resources as possible to succeed.
"We're very excited about ‘The Eldorado Icon’ launch," Sofer said. "Our customers should find the content useful, educational and entertaining, plus they'll have worthwhile content they can easily distribute to their customers through their own social media channels."
Eldorado founder and CEO Larry Garland agrees. He added, "The ‘Eldorado Icon’ is yet another arrow in the Eldorado resources quiver that distinguishes us from our competition and helps keep our customers well informed on the latest trends in the industry."
Upcoming issues are slated for April, July and November.