BATH, U.K. — Krista Arendsen has joined Lovehoney.com as the U.S.-based director of social marketing, responsible for managing PR, affiliates, bloggers and social media strategy in the U.S.
Based in Oakland, Calif., Arendsen previously worked for Babeland for four years, starting out in customer service as a sex educator before taking on the role of affiliates and online communities producer.
Arendsen says her passion lies in connecting people with sexy products that make their lives more fun, interesting and enjoyable. Introduced to Lovehoney’s co-founder Richard Longhurst via educator Cory Silverberg on Linked-In, the company says Arendsen’s experience, enthusiasm and innovative approach is a perfect fit for the growing retailer.
“Krista is determined to cultivate relationships with thoughtful bloggers, marketers, manufacturers and — most importantly — customers who want to talk about quality sex toys and adult products,” the company said.
To contact her directly, email email@example.com.