WEST HOLLYWOOD, Calif. — Last night, an array of select personalities from the adult entertainment and pleasure products industry, along with Hustler VIP shoppers and Doc Johnson contest winners, gathered inside the Hustler Hollywood store in West Hollywood for a Wonderland Gala.
To view the XBIZ TV's video coverage hosted by Kirsten Price, click here.
The invitation-only event was held in honor of the Wonderland Collection, which was showcased throughout the party with themed sexy costumed models, elaborate custom-made décor and signage, featuring imagery created by the Doc Johnson art department.
The centerpiece of the party was the 25-foot wide window display for the Wonderland Collection, which features oversized 3D renderings of the five WonderLand character massagers highlighted with additional subtle textural and 3D elements.
“It’s a great display that’s very artistic and I think it will attract lots of visitors into the store,” Hustler founder and industry icon Larry Flynt told XBIZ. “I think the event was greatly successful. Doc Johnson has been in the business a long time and so have we so we all try to work together.”
Alongside several members of the Doc Johnson team who toasted to their work in designing Wonderland, its creative marketing aesthetics and sales efforts, other notable party guests included adult retail industry figures including Theresa Flynt and Bonnie Feingold, and adult entertainment legends Nina Hartley and Ron Jeremy, among others.
The artsy, extravagant party setup also featured an open bar served a Wonderland-themed menu of drinks and featured sponsors Karma Tequila, Stone Brewery and O.N.E. Coconut Water. Guests each received a gift bag courtesy of Doc Johnson, Hustler Hollywood, and additional sponsors and all were invited to partake in games of blackjack.
“The event was a lot of work on our part and we definitely wanted to do it for Wonderland because I think especially with a event like this, with a window like this and a line like this, the idea behind this line is so much consumer driven,” Doc Johnson COO Chad Braverman told XBIZ. “It’s one of the first things that Doc has done that’s been really successful on the B2C side. Consumers are really interested in it, and really excited about the collection, they identify with it. It has this built-in fan base that already exists. To our credit I think we have designed some great product, excellent packaging and the price is perfect for the market. With that consumer base already built in, we want to capitalize on that as much as possible and do events like this that are not only B2B events but we’re had Hustler VIPs and people that won Twitter and Facebook contests with us throughout the month all here tonight. We’re aiming to engage the consumer and that’s good for us because that’s not something that we do normally.”
The window is not the only collaboration between Hustler Hollywood and Doc Johnson. Additionally, Doc Johnson also has designed WonderLand in-store displays to be in place for the month of November in all 14 Hustler Hollywood retail locations nationwide.