Magic Silk, Male Power Now Offering LED Signs

Ariana Rodriguez

HAUPPAGE, N.Y. — Magic Silk and Male Power are now offering LED signs to enhance retail store displays.

The signs feature a men’s or women’s lifestyle picture captured in a clear, illuminated Lucite frame. They come in three sizes and formats, to suit wall space of varying dimensions. According to the company, thanks to modern LED technology, the signs are light, long lasting and run on minimal electricity.

The company’s horizontal landscape signage creates a beautiful header that distinguishes their brands from the competition, the company said.

“We are testing this format initially since we believe that it makes better use of wall space at heights where product cannot be displayed,” Magic Silk President Jeff Baker said.

The signs are approximately 36” wide and 17” tall, but stores have the flexibility to create displays measuring 36” wide and 48” to 96” tall.

Currently available signs advertise two of the companies’ most popular lines, Male Power’s Bamboo collection and the Exposed Corset and Pink Box collection. Additional signs will be created, based on customer demand and the introduction of new products.

Magic Silk and Male Power are offering its LED signs free of charge to customers placing orders of $2,000 or more. Others may purchase them for $100 each.

The new signs were on display in the company’s booth at the September ILS show.

 “The reaction was very enthusiastic,” Baker said, “and we are convinced that this dynamic form of advertising will dramatically highlight our brands and increase in-store sales.”