Dreamgirl Adds to ‘Always In Stock’ Program

Ariana Rodriguez

LOS ANGELES — Dreamgirl has increased its offerings in the Diamond line of packaged lingerie to include bedroom costumes and the Fetish Collection first released in 2011 under the Red Diamond banner.

For this year, the team has added many new naughty styles with accessories that are set to be released as part of the 2013/2014 Collection Catalog. The Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. Diamond styles also include Dreamgirl’s signature matching thong or g-string and are available at competitive prices ($8 to $13 wholesale). New styles will be ready to ship starting Dec. 1.

“We have updated our Always In Stock program with new top performing Diamond styles to ensure our customers continue strong sales throughout 2013,” Dreamgirl CEO Christopher Scharff said. “We brought in a top inventory management system, Logility, which has made it possible to expand the AIS program to all areas including hanging, packaged and Plus lingerie.”

Dreamgirl’s 2012-2013 Packaged Lingerie Collection features new graphics for the entire line including a new reduced size box for Purple Diamond AKA Club Diamond. Also new for 2013, select Pink Diamond styles (high energy colors) will be available all year in the Collection catalog, the company said.

The company also has expanded its packaged panty collection by 30 percent with many best-selling carryover styles being offered at dramatically reduced prices.

For 2013, Dreamgirl also will bring in exotic snakeskin prints, new colors of AIS proven designs and black light compatible dance sets to its Club (Purple) Diamond range.

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