Home > News > TROJAN Sued Over 'Promised Partnership' With Sex Toy Company • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

TROJAN Sued Over 'Promised Partnership' With Sex Toy Company

TROJAN Sued Over 'Promised Partnership' With Sex Toy Company
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Nov 5, 2012 4:15 PM PST    Text size: 

TRENTON, N.J. — The parent company of TROJAN has been accused of breaching a contract with a sex toy and novelty distributor in an effort to move beyond its line of vibrating rings and into a full line of adult sex toys.

The lawsuit, filed last week at U.S. District Court in Trenton, N.J., alleges that Sawhorse Enterprise CEO Dr. Sandor Gardos met in 2006 with officials from Church & Dwight, TROJAN's parent company, to discuss the launch of an entire TROJAN-branded adult sexual toy line, including everything from design and packaging to marketing copy and segmentation.

San Bruno, Calif.-based Sawhorse, operator of sex toy retail site MyPleasure.com, developed numerous products for Church & Dwight, including dozens of designs and new prototypes for vibrators and other sexual enhancement aids, the suit said.

But, in the end, Church & Dwight execs offered licensing for only one "token" product, a finger vibrator.

"Sawhorse provided Church & Dwight with not just the production capacity but also a complete supply chain and complex transport and import protocols and procedures that far exceeded those needed for the one product Church & Dwight  ultimately acquired legitimately from Sawhorse," the suit said.

The suit noted that Sawhorse relied on a "promised partnership," expending significant time and effort to move from the concept phase all the way through the first production batch for Church & Dwight. But after the launch of the TROJAN's sex toy line, company officials cut ties with Sawhorse.

"Upon witnessing the viability of the production batch and increase in profits,  [Church & Dwight] severed almost all ties with [Sawhorse], and used the system that [Sawhorse]  had built on the reliance of a partnership, to effectively run [Sawhorse] out of business," the suit said.

Church & Dwight has reaped tens if not hundreds of millions of dollars in ill-gotten gains and billions of dollars in increased market capital "on the back of Sawhorse’s experience and expertise," the suit said.

Sawhorse is suing for an unspecified amount over five counts: Breach of a confidentiality agreement, breach of good faith and fair dealing and breach of a technology licensing agreement, breach of an option agreement and fraud.

The suit seeks an accounting of revenue, adjudication that Church & Dwight breached several agreements and unspecified actual and punitive damages, among other demands.

XBIZ was unable to reach officials at Church & Dwight and Sawhorse by post time.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!