LUXEMBURG — pjur showcased its top sellers with trade show specials at the EroExpo in Moscow.
For the third time since its founding in October 2011, EroExpo returned to Moscow. pjur’s distribution partner in Russia, Andrew Khvostov from Erotic Fantasy, was the driving force behind the creation of this event, the company says.
pjur highlighted pjur Orginal, Woman, analyse me!, and Back Door, with show specials and according to the company, several orders were placed within its booth.
In addition to that, the brand-new display designs and the new pjur product videos were also presented, as were the new pjur T-shirts promoting Original, Woman, and superhero. The visitors responded enthusiastically to the POS materials and many of them took these marketing tools home for use in their stores.
pjur’s Alexander Giebel had also attended the event to supportKhvostov’s team at the trade show.
Moreover, there was a raffle to entertain and motivate the visitors of the trade show. The prizes had been donated in the form of cash vouchers by the founding members, and the first prize was a considerable sum, donated by all four founding fathers of EroExpo, the company said.
From Oct. 19-21, EroExpo was held at the Exhibition Center Sokolniki.
“pjur’s exclusive partner Erotic Fantasy had invited trade members from all areas of Russia, many of whom travelled thousands of kilometers to visit the fair,” the company said. “The invited trade members stayed at the Hotel Sokolniki, and a well-organised shuttle bus service took them to the fairground. A diverse information program had been prepared for the visitors as well, covering topics such as marketing, IT and administration.”
Plans have already been made for the next EroExpo which will take place at the end of October 2013.