LiveBucks Adds Darrin Michaels as Sales Coordinator

Bob Johnson

MONTREAL —, the webcam affiliate division of Gamma Entertainment, announced today the addition of Darrin Michaels to its sales team.

As sales coordinator, Michaels will focus on affiliate relations for LiveBucks, including its model referral program for

The Montreal native brings more than 10 years of experience in e-commerce to LiveBucks as the former owner of a successful online e-tailer. Gamma said Michaels had an idea back in 1999 to start selling mini discs. Together with an old friend, they started the company from the ground up, eventually expanding and carrying a full line of quality electronics with a focus on musical gear media.

As an owner, Micahels  wore many hats but funneled most of his efforts into building profitable business relationships.

"I'm thrilled that Darrin joined the Gamma Entertainment family to work on," Guillaume Boisvert, director of live products said. "He has a ton of unique experience and know-how from owning and operating his own e-commerce mainstream business over the last few years."

A graduate of Concordia University in Montreal with a degree in economics, part of Michaels' tasks include developing new and maximizing existing relationships with LiveBucks affiliates, building sales and marketing campaigns, as well as pursuing opportunities for account growth and new business.

"I am very excited about this great opportunity at a company with such a great reputation," Michaels said. "I am looking forward to upholding this great image and bringing the program to the next level."

Michaels can be reached by emailing