ATLANTA — Liberator has announced its brand expansion into Asia through its newest partnership in Hong Kong.
Cupido, Inc. is owned and operated by industry veteran Michael Lozada and his business partner Christy Ho. The duo brings a wealth of knowledge of the industry to China as well as a local presence with offices in Hong Kong and Guangzhou, the company said.
Christy Ho also brings her experience in international business as well as fluency in both Cantonese and Mandarin Chinese. Cupido will also be building brand awareness through direct-to-consumer advertising and press in order to generate consumer sales both within and outside of the adult channels.
"We are quite excited about the opportunity to represent the Liberator brand in China,” Lozada said. “The Liberator line brings us great products and brand recognition at a point in our society where sexual health and wellness is becoming increasingly more important to people.”
Michael Kane, executive vice president for Liberator, says, "All of us at Liberator are thrilled to have Cupido on board, and we are looking forward to working alongside Michael and Christy and the rest of their team to develop the market. Our analysis suggests great potential in the region, and Cupido has agreed to purchase a minimum of $7 million in Liberator products over the next five years so we are confident that Cupido is committed to the brand and the right group to partner with in this endeavor.”