Home > News > Standard Innovation Names New Marketing VP, Customer Service Team Leader • Bookmark   • Newsletters   • Register Search Options


Standard Innovation Names New Marketing VP, Customer Service Team Leader

Standard Innovation Names New Marketing VP, Customer Service Team Leader
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 17, 2012 2:00 PM PDT    Text size: 

OTTAWA — Standard Innovation Corporation, the manufacturer of the We-Vibe family of sexual wellness products, has announced the appointment of Lorraine Byerley to Vice President, Marketing, and the promotion of Amanda Leighton to Team Lead Customer Service.

Prior to joining Standard Innovation, Byerley held senior marketing, online marketing and corporate communications positions with Alcatel, Alcatel-Lucent and DY 4 Systems. She brings more than 15 years of international experience to her role leading Standard Innovation’s global marketing and communications strategy.

“As worldwide demand for the We-Vibe brand of couples-focused and solo-use intimate massagers continues to grow, the Company adds talent in lock step,” Standard Innovation CEO Danny Osadca said. “I worked with Lorraine at DY 4 and know that her management style and broad-based marketing expertise will greatly benefit the company.

“Likewise, it’s been my pleasure to work with Amanda during her tenure with Standard Innovation. Not only has Amanda been instrumental in building our world-class customer service program, she has demonstrated strong leadership skills. Amanda’s promotion also demonstrates our commitment to developing our internal talent.”

Byerley is a member of the management team reporting to Osadca. She holds a Masters of Environmental Design from the University of Calgary and a Bachelor of Arts from McGill University.

Leighton has a background in commerce and business systems. Since joining Standard Innovation’s customer service team in December of 2010, she has helped to develop first-rate systems and processes to support Standard Innovation’s channel partners, the company said.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »

Cam World: Cam Star of Month BlazeFyre Loves to Be a Pleaser

Webcam model BlazeFyre certainly is looking forward to a fruitful 2017. She just moved into new digs this past month, and is eagerly anticipating another banner year as a Chaturbate web model. The naturally... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!