BRISTOL, Pa. — XGEN Products is gearing up for a fundraiser to benefit breast cancer research, where it will donate a portion of all proceeds from its most popular pink items.
“In years past, many of our pink items have been used by groups running their own breast cancer fundraisers,” XGEN’s Andy Green said. “We’d always support them by contributing to their causes. This year, we also want the sale of these items to directly benefit the charity.”
Portions of the proceeds from the sale of all Pink Bodywand Minis, Pink Eye Candy Lashes, Pink Pleasure Wig Clip-Ins and three styles of Pink Pleasure Wigs will be donated to the Abramson Cancer Center at the University of Pennsylvania. XGEN says it plans to promote these items specifically as tools to raise awareness and funding.
“To me and virtually everyone I know, supporting this charity very personal,” Green said. “If our wigs, clip-ins and lashes let someone show their support in a unique way, then I feel we’re solidifying their personal connection to the cause."
XGEN will be releasing further details next month. In the meantime, retailers interested in participating can contact their Xgen representative, visit XGENProducts.com, or call (877) 450-9436.