Wednesday, Aug 15, 2012    Text size: 

PANAMA CITY — Silver Lining Love Shop has opened the doors to its new online store at SilverLiningLoveShop.com.

The company said that sex, or lack of it, is identified as one of the top three reasons marriages end in divorce.

The company aims to reduce this rate by providing a wide variety of products and information designed to "spice things up" in the bedroom. According to Kishon Brown, founder of Silver Lining, "a recent nation wide (U.S.) survey states that 75 percent of women feel that sex in a marriage is very important. We know everyone loves sex, but not everyone is enjoying it as much as they should."

She says married couples report that children, stress, work schedules and more can all reduce the frequency of sex and they also affect the passion for the event. This decrease in regularity and enthusiasm translates into couples forgetting the feelings they used to have early in their relationship. The taboo of talking about sex is declining, thanks to books like “50 Shades of Grey”; and a recent reality series on Lifetime Network, called "7 Days of Sex", where couples try to save their marriages by having sex every night for a week.

Silver Linings’ goal is to keep this dialog alive by providing thousands of “couples’ products” designed to keep sex interesting and frequent. Inventory includes everything from the mild, for timid couples to wild for men and women who are ready to take things to the next level.

A free monthly newsletter is offered with various tips and information on how to revitalize sexual relations.

Kishon said, "Many couples are embarrassed to be seen shopping in a store dedicated to romance. We ship everything from lingerie to sex toys and safe sex products directly to the customer in discrete packaging. Only the husband and wife know the treasures that are waiting for them that evening."