Home > News > I-D Lubricants Reports Success of Hero Line at ANME • Bookmark   • Newsletters   • Register Search Options

I-D Lubricants Reports Success of Hero Line at ANME

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Aug 1, 2012 2:30 PM PDT    Text size: 

LOS ANGELES I-D Lubricants reports that its new Hero line of glycerin and paraben free lubricants made an impact at the ANME show held in Burbank, Calif.

The company said the line was a hit at the show.

“I am thrilled that our new exciting product line, Hero, was so well received,” said Gregg Haskell, president of Westridge Labs. “We knew the Hero line would prove to be popular and the industry’s reception was beyond our expectations. Hero's POP display and the Dynamic Duo combo pack of our water based warming and silicone based cooling lube was one of our outstanding new products at ANME.”

After seeing the new line at ANME, Lou Anginone, buyer for Honey’s Place, commented “We're excited about the new Hero line from I-D Lubricants that debuted at ANME. It's awesome to see a product come out that is different from anything else out there, has pop culture appeal and is offered at a great price point. All of us at Honey's Place are eagerly awaiting the launch and can't wait to start selling.”

Lanel Hargreaves, purchasing manager at Riverside, Calif.-based Lotions and Lace added “We love the look of the new Hero lubricants. The quality of these lubricants is fantastic, paired with the visibly appealing packaging, and we feel that we will have a winner with this new product line!”

Hero is the new line of four glycerin and paraben free lubricants including water based H20 Hero, warming Heat Ray Hero, cooling Cool Blast Hero and silicone based Super Slick Hero. The dual packaged Dynamic Duo contains handy-sized water based Heat Ray Hero and silicone based, cooling Arctic Blast lubricants.

Don Nelson, director of sales added “We knew we had a winner on our hands when we developed the Hero line of lubricants. The comic book Hero catalog was a real hit! Hero taps into the current wave of superhero popularity and we couldn’t be more proud of our latest product line.”

Hero ships in early September.

so be sure to fly into your favorite distributor’s booth at ILS to find the super powers of I-D’s HERO action packed lubricants or contact your favorite distributor to order. Westridge Laboratories, the maker of I-D Lubricants, has been producing premium, high quality and ultra long lasting lubricants since 1993. Located in the heart of Orange County, California, our state of the art manufacturing facility is where ID Lubricants are formulated, packaged and shipped from coast-to-coast and to numerous locations worldwide.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Cam World: Q&A With Studio 20’s Andra Chirnogeanu

One of the blue-ribbon studios in the cam biz is Studio 20, which is now a global brand, with locations on both sides of the Atlantic — from Romania to Hollywood, Calif. Of course, with every strong... More »

Cam World: Model of Month Jenny Blighe Is Red-Hot

Have you found out about MyFreeCams sensation Jenny Blighe, the fiery Arkansas redhead? For the past four years, Blighe’s been camming on an almost-daily basis on MyFreeCams, building a loyal fan... More »

Justin Sayne Leather Expands Team, Gears Up for Eventful 2017

When Justin Sayne looks back on 2016, he will likely remember it as a year in which his Arizona-based company, Justin Sayne Leather, grew by leaps and bounds. Important new hires joined the company, Sayne... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!