Friday, Jul 13, 2012    Text size: 

ATLANTA — RH Laboratories will penetrate the mass market with exclusive distribution of three massagers from CalExotics’ Dr. Laura Berman line.

The products will be sold in retailers’ family planning section, alongside condoms and lubricants, and are expected to hit shelves beginning in the third quarter of this year.

“Dr. Berman’s line is unique in that it’s the first publicly endorsed line of personal massagers,” said Joshua Maurice, president of RH Labs. “There’s nobody else in the world with her reputation or her expertise, so her support gives these products a huge competitive edge over other brands in the marketplace.”

Dr. Laura Berman is a sex and relationship expert. She’s published several books, and has appeared on many network shows including “The O’Reilly Factor,” “The Talk” and “The Dr. Oz Show.” Her advice has been featured in The New York Times, USA Today, and several women’s magazines. Berman also has her own show, “In The Bedroom,” on the Oprah Winfrey Network.

Dr. Berman collaborated with manufacturer California Exotic Novelties to design and develop products in her line, drawing on her knowledge and experience with real-life clients.