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XR Brands to Debut Strict Leather Collection at ANME

XR Brands to Debut Strict Leather Collection at ANME
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Jul 10, 2012 3:15 PM PDT    Text size: 

HUNTINGTON BEACH, Calif. — XR Brands is set to debut the Strict Leather collection of leather bondage accessories at the upcoming ANME Founders Show.

The full line features 100 leather BDSM items, including cuffs, collars, spreader bars, blindfolds and other leather-made accessories.

“We know that many of these new ‘explorers’ were going to be seeking more advanced products after experimenting with the lighter items currently flooding the market,” XR Brands General Manager Randy Alvstad said. “This line is mind-blowing — 100 separate items with more coming soon. With Strict Leather we are demonstrating the energy, vigor and passion that XR Brands is bringing to the adult products business.”

Strict Leather will be available to retailers in bulk. According to the company, displaying the items free of boxes or clamshells lets the consumer get a feel for what they are about to purchase and leave confident that they’ve found what they’re looking for.

“We believe that the consumer prefers — and deserves — a sensory approach when selecting these kinds of products so they can feel the quality and craftsmanship associated,” XR Brands Brand Manager Michael Merrill said. “Every Strict Leather product features a key-chained hang tag with UPC and leather care instructions and looks enticing and sexy hanging together as a collection.”

XR Brands will debut the new Strict Leather collection at the upcoming ANME Founders Show July 14-16 at the Burbank Airport Marriott, where the company will showcase the various accessories in different suggested displays, including glass cases and hanging slatwalls. The full collection includes ankle and wrist cuffs, collars, spreader bars, gags, hoods blindfolds, whips, crops, paddles and more.

For more information about the Strict Leather collection, visit StrictLeather.com.

For sales information, email randy@xrbrands.com.

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