Monday, Jul 9, 2012    Text size: 

STOCKTON, Calif. — DatingGold.com, the XBIZ Award-winning adult dating affiliate program, has announced its expansion into the BBW dating market. HookupBBW.com, the company's first dedicated BBW dating brand, will see its official release at this weekend's BBWFanfest in Las Vegas.

A departure from the program's other adult dating brands, such as AmateurMatch.com, Untrue.com and XXXDating.com, plans to develop HookupBBW.com began after DatingGold.com ran a marketing test with a leading affiliate network.

"What stood out to us was the loyalty we saw in the members to the BBW site," said DatingGold.com founder and CEO Allan Henning. "We saw above average conversions and member retention, which lead us to believe the adult dating sector was ready for a dedicated BBW dating brand."

In April, the company recruited adult industry marketing veterans Sarah Jayne Anderson and Tofu De la Moore. In addition to their affiliate marketing experience, the pair brought their expert knowledge of both the adult BBW market and the BBW community as a whole to the research and development process of HookupBBW.com.

"I was impressed with DatingGold's commitment to developing a quality BBW product," Anderson said. "I've seen lots of companies miss the mark with their BBW products because they didn't research the market well enough to know they needed to address the desires of their surfers with respect rather than ridicule."

De la Moore, himself a fat admirer or FA, added his view on the importance of having a marketing team familiar with the BBW community. "It only makes sense to have community insiders behind the curtain," he said. "Without that element in place, it resembles a bunch of kittens trying to sell you the best dog collars."

DatingGold.com is demonstrating its commitment to developing a quality adult BBW Dating brand by scheduling the official launch of HookupBBW.com to coincide with BBW Fanfest. Anderson and De la Moore will be attending the event, which t akes place from July 12-15 at the Tuscany Suites and Casino in Las Vegas, to give both the tradeshow and fan attendees the first detailed look at the brand.

HookupBBW.com will be available for affiliate promotion as part of the DatingGold.com program through pay-per-lead, pay-per-signup and revshare options. For more information of promoting HookupBBW.com contact your DatingGold.com affiliate manager or email sarah@datinggold.com or tofu@datinggold.com.