Home > News > Standard Innovation Corporation Taps Ogilvy PR for Representation • Bookmark   • Newsletters   • Register Search Options


Standard Innovation Corporation Taps Ogilvy PR for Representation

Standard Innovation Corporation Taps Ogilvy PR for Representation
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 9, 2012 3:00 PM PDT    Text size: 

NEW YORK — Ogilvy Public Relations, an integrated global communications firm, today announced its new global partnership with Standard Innovation Corporation, makers of the We-Vibe and other popular sexual wellness products.

Ogilvy PR will support the brand across all communications channels from traditional PR, including media relations, events and transmedia content strategy and creation on all We-Vibe social platforms.

We-Vibe reports 2 million customers to date from more than 50 countries since the original product was launched in 2008. The company’s 2011 global survey of more than 750 distributors named We-Vibe the No. 1 selling product of its kind among 95 percent of retailers polled.

“Sex is no longer a taboo topic discussed behind closed doors,” said Kate Cronin, global head of Ogilvy PR’s Healthcare Practice and managing director for Ogilvy PR New York. “Between the ‘Fifty Shades of Grey’ global phenomenon and films like ‘Hysteria,’ people around the world are empowered to not only talk about, but take charge of their sexual health. Marrying our strong healthcare background with our consumer branding expertise, this new relationship with Standard Innovation Corporation further strengthens our position as leaders in the consumer health industry.”

In addition to the We-Vibe III, Standard Innovation Corporation also carries other popular pleasure products for personal enjoyment, including the Touch, Tango and Salsa, which are also rechargeable and waterproof.

“The We-Vibe is now available on every continent at thousands of retail locations from drug stores to fine boutiques and beyond, with plans for further expansion across our product portfolio,” said Danny Osadca, CEO of Standard Innovation Corporation. “Ogilvy PR's legacy and deep branding experience, combined with their global reach, made them the best partner to help us continue to build and sustain momentum for our rapidly growing business."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Visa Cracks Down on ‘Shell’ Billing Firms

There was a time not so long ago when website operators created billing companies in favorable jurisdictions, whose sole purpose was to bill customers for services provided by the operator and remit the... More »

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as a $15 billion... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!