Home > News > Dreamgirl Launches Updated Diamond Collection • Bookmark   • Newsletters   • Register Search Options

Dreamgirl Launches Updated Diamond Collection

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 27, 2012 12:00 PM PDT    Text size: 

LOS ANGELES Dreamgirl is adding new features to its packaged lingerie Diamond Collection for 2012/2013.

The new additions feature a bright white background that frames the enlarged front and back images, a front placement of the style number for easy reference and the multiple plastic windows on both sides of the box allow for easy viewing by the consumer.

According to the company, many styles have a gold banner along the bottom of the image to ensure the consumer can readily recognize the value of additional items included with the lingerie such as eye masks, wrist restraints or intimate toys.

The Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. They also include a matching thong or g-string and are available from $8 to $13 wholesale.

“We are launching our updated Diamond packaging this year with the new Red Diamond box,” Dreamgirl CEO Christopher Scharff said. “We think the new packaging will increase sales by creating a strong bright statement for our retailer’s wall systems. In addition, we enhanced our Black Diamond Packaging with larger images on both front and back to feature more design details.”

The company said the packaged line has a new look with a bright white background that will allow the package lingerie to pop off the retailer’s merchandised wall systems and catch the consumer’s eye.

"Dreamgirl also added more styles with our signature communication feature to increase consumer awareness of added value programs – the gold call out banner," the company said. Categories that will have this special banner include Dreamgirl’s Bedroom Costumes and Fashion Forward Fetish, including select Blue Diamond men’s styles that coordinate with the women’s product.

Dreamgirl added enlarged images on the front and back to show the customer more design details, the company said. The company launched various designs such as the Light-Up, Reversible, Versatile, Convertible and the Quick Change costumes for women.

In 2004, Dreamgirl introduced its luxurious coffee table look book and evergreen boxed lingerie program the Diamond Collection, to resounding success. For 2011, Dreamgirl expanded into a 93,000 square-foot warehouse facility with increased automated fulfillment and shipping capabilities.

Improved supply chain management has enabled the company to introduce products more often and ship faster to retailers.

“Our organization continues to execute its business plan across all product categories and in all markets," said Christopher Scharff, CEO of Dreamgirl International. "I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2012-2013.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!