RedLightCenter’s 3D Site Offers Sex, Retail Shopping

Rhett Pardon
LOS ANGELES — Utherverse Inc. on Thursday launched a beta version of RedLightCenter.com, a virtual multiuser community that includes live chat and email.

Utherverse is betting the 3D site, where users can experience social interaction as well as “unrestricted” sex, will lead visitors to an array of stores that include adult products, including sex toys, condoms, adult videos and sexy lingerie.

Utherverse President Ray Schwartz told XBIZ that the stores are individually owned and that his company only operates the virtual world.

“[Users] can even try out various sex toys or try on new outfits to see how they might look on their avatar before deciding whether to purchase,” Schwartz said. "We're also looking from online adult sites that might need want traffic."

The adult community is not the first sexual role-playing 3D online site.

Last year, ClubJenna launched membership site “VirtualJenna,” which starred the likeness of Jenna Jameson and co-starred Club Jenna and Vivid content models. That game, developed by Vancouver, Canada-based XStream3D Multimedia, allows users to direct simulated sex with the models, including extras such as facial cum shots.

San Diego, Calif.,-based Naughty America also is developing a virtual production that will be available this summer that allows players to embark into back alleys, sex shops and video arcades for a sex mate. “Naughty America: The Game” will be a membership site that includes advertising.

RedLightCenter’s production, said to target the 21-49 year-old female demographic market, offers much of the same features as Naughty America’s — the prowl for sex on the streets — but the intention is retail purchases.

“Exploring RedlightCenter.com through their avatar characters, users can have fun dancing to live music, viewing some of the world's most erotic art, or watching a sexy show,” said Schwartz, who noted that the production of the game cost $10 million and took nearly four years. “For a completely different experience, women can live out fantasies such as being an erotic dancer in 'The Night Candy Gentlemen's Club.’”