BRISTOL, Pa. — XGen Products has reported that its Lapdance apparel line is proving to be a success for retailers.
“We have a major issue with Lapdance — it is selling way too fast,” said Michael Banks of Lingerie Logistics, the Australian and New Zealand distributor of Lapdance Lingerie. “Our customers have embraced the great box presentation, excellent imagery and product quality.”
In response, XGen has accelerated its production schedule.
“This is pretty thrilling for us,” said Andy Green, XGen vice president. “We increased our orders to the factory to stay ahead of demand, which has far surpassed our original goals.”
Green also reported that domestic retailers are placing multiple restock orders. “We knew Lapdance would be a winner, and this momentum confirms it,” he said.
Lapdance Lingerie is available in a range of styles within the clubwear, bodystocking and hosiery categories.
The company also offers planogram options that include everything a store needs to create a lingerie section right out of the box, the company said.
The entire Lapdance collection will be on display in July at ANME in Las Vegas.