Thursday, May 31, 2012    Text size: 

HUNTINGTON BEACH, Calif. — XR Brands’ Master Series collection of tools and toys for advanced players has been picked up by distributors in the U.S., Canada and Australia.

XR Brands welcomes Sideline Sales, Nalpac, Superior Products, Eldorado, VDan Sales and SexToyDistributing.com as U.S. distributors; IT Erotics as Canada distributor; and Topline Sales as Australia distributor.

“Though Master Series is an advanced line, it has hit a cord with distributors and retailers worldwide as it fills a niche that was lacking until now,” XR Brands General Manager Randy Alvstad said. “This collection is designed to appeal to an existing demographic of experienced users looking for a matching set of clamps, urethral sounds and other devices catered to their sexual lifestyle. And that’s where the Master Series comes into play!”

The complete Master Series product line is comprised of 25 items with 50 more coming on board later in the season, the company said. The collection includes stainless steel “toys” and accessories, silicone insertables, clamps, weights, jewelry, sensation play items, cock-and-ball play and domination/humiliation tools.

“XR Brands aims to expand user demographics with expanded product selections, designer packaging and value pricing,” Alvstad said. “The Master Series offers that with an additional focus on supporting purveyors of this advanced sexual play who know what they want but haven’t yet found it available in an accessible format.”

Master Series is packaged in a conceptual design aimed at the advanced player attracted to the harder nature of the product category, the company said.

Its packaging features a 360-degree-view concept that suspends each product within a mirrored chambered box. The design was born from the mind of XR Brands Brand Manager Michael Merrill, the company says.

“Our products — and packaging — are unlike any others on the market so we make sure to design merchandising tools that allow retailers to display them as complete, outstanding brands,” Merrill said. “We created the Master Series with a nod to the advanced BDSM community – taboos are fading, and with this new brand we’re able to help people around the world explore new sexual horizons.”

Accompanying product education videos for retail and distribution support are currently in production, and point-of-purchase signage and merchandising tools are available to retailers offering the Master Series collection.

“There’s nothing like the Master Series on the market,” Alvstad said.

For sales information, email Alvstad at randy@xrbands.com.