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EdenFantasys Announces Mobile Site, New Warehouse

EdenFantasys Announces Mobile Site, New Warehouse
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May 22, 2012 8:30 AM PDT    Text size: 

ATLANTA — Online retailer EdenFantasys.com announced today the launch of its mobile-optimized website, and its new warehouse location in Atlanta.

The company said the new site promises a seamless shopping experience to Eden's smartphone users. It allows users to surf primary shopping and product information pages, and make their purchase over the phone.

“We’ve been long overdue with this project. It is a new medium for us and we took our time to understand the mobile user and the products they need. But, just a simple replica of a desktop site that fits into smaller screen was not the answer. This is just the beginning of our emergence in mobile markets and we’re excited about opportunities it promises,” President Fred Petrenko said.

According to CTO Valera Vichniansky, the research behind the new offering included smartphone user experience and behavior, the latest SEO trends, and a platform that would best feature the wealth of Eden original content, product data, and web assets.

“The end result is a user-friendly, smartphone-optimized web platform that keeps up with the needs of Eden customers today and tomorrow,” Vichniansky said.

The company also recently completed relocation to its own warehouse and office space in Atlanta, near Hartsfield-Jackson Airport.

This move marks the final step in separations from Liberator, which began in late 2011.

“Our team feels like we are back to the usual efficient, productive, and creative environment we had in the past. The offices are buzzing with activity, and the transition was incredibly smooth," Petrenko said. “Everyone is welcomed to visit us.”

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