Home > News > Pipedream, Williams Trading Co. Bring Retailers 'Fifty Shades' Fetish Fantasy Promo • Bookmark   • Newsletters   • Register Search Options


Pipedream, Williams Trading Co. Bring Retailers 'Fifty Shades' Fetish Fantasy Promo

Pipedream, Williams Trading Co. Bring Retailers 'Fifty Shades' Fetish Fantasy Promo
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
May 17, 2012 1:30 PM PDT    Text size: 

CHATSWORTH, Calif. — Pipedream Products and Williams Trading have partnered for an exclusive cross-selling promotion with the "Fifty Shades" trilogy and an exclusive 14-piece mix of kinky essentials from Pipedream, including the award-winning Fetish Fantasy line.

"We can't keep copies of the 'Fifty Shades' trilogy in stock and it is the perfect cross-sell with Pipedream's Fetish Fantasy line," said Kelly Szwed, Williams Trading Co. marketing and promotions coordinator. "We wanted to partner up with Pipedream to boost our relationship, spotlight the Fetish Fantasy brand, and strengthen our retailer customers' sales. This kit will enable retailers to display & promote both the trilogy, which we carry, with items featured in the story from Pipedream."

The exclusive "Fifty Shades" inspired cross-selling kit from Williams Trading features products directly related to the bestselling literary sensation, as well as tried-and-true bestsellers from Pipedream that will suit any customer's taste and experience level, the company says.

The selection of products includes classic Fetish Fantasy beginner's bondage items such as cuffs, rope and breathable ball gag, as well as items that may appeal to vanilla shoppers such as the Fetish Fantasy Love Mask, latex stockings or corset, or the Maxi Wanachi wand massager. The cross-selling kit also has something for more adventurous shoppers with products such as anal beads, butt plugs and nipple clamps.

Presented as a plan-o-gram that can be incorporated into a store's layout as a wall or table display, retailers can create the ultimate BDSM/fetish destination in their store.

"We're pleased to bring Williams Trading's retail clientele the ultimate "Fifty Shades" cross-selling kit with products that the trilogy's fan base can identify with and that are priced for beginners," says Briana Honz, Pipedream's Visual Merchandiser. "The cross-selling kit offers flexibility and numerous opportunities to maximize any allotted space with an eye-catching BDSM display. Fetish Fantasy has already made a name for itself around the world as the No. 1 BDSM introductory line and with this promo, we bring retailers the power of branding coupled with the pop cultural phenomenon of 'mommy porn.'"

To take advantage of the exclusive promotion, contact Williams Trading Co., by calling (800) 423-8587, or email sales@williamstradingco.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!