SAN JOSE, Calif. — LELO will kick-off its return to the Cannes Film Festival today with a short film by the Swedish designer company set to be projected onto extra-large screens at prime locations across the city for the duration of the event.
This marks LELO’s second visit to Cannes; the brand also showcased its LUXE collection at the festival in 2009. This time around, the entire portfolio will be on display. LELO models will be stationed in prominent areas along the promenades to help introduce festival-goers to the brand’s range, which includes luxurious personal massagers along with lingerie, nightwear, and massage oils and accessories.
“We’re honored to be given the opportunity to share our brand at the world’s most renowned film festival,” LELO CEO Miroslav Slavic said. “Marilyn Monroe is the inspiration behind this year’s event and we’re going to show that LELO holds the coveted position she sang about, usually reserved for diamonds — as a girl’s best friend.”
To view LELO’s short film, click here.
LELO’s latest foray into the intimate lifestyle industry’s creative side follows hot on the heels of Milan Design Week — during which the brand hosted the event’s closing party, attended by many of the top names in design and fashion. The video can be viewed online at LELO.com.